Different sourcing channels like sourcing tools, employee referrals, and social media hiring make sourcing top talents easier. However, the fact is that sourcing candidates is only the first step! You also need to get them interested in the job. That’s where recruiting emails come in. In this post, we’re going to go through the steps and some tips to write amazing recruiting candidates that will help you win candidates.
Did you know that 63% of job seekers will reject offers if they have a poor candidate experience? Well, this stat may seem a little out of context, but here’s why it is important. Consistent and quality communication is the key to a successful candidate experience. So, you need to have active communication with not only your existing employees but also your sourced candidates. The next question that arises is, how to do that?
Simple and effective cold recruiting emails could be the answer! A well-written cold recruiting email can make the difference between attracting or losing a star candidate. However, writing a recruitment email is no cakewalk. So, in this blog, we’re going to see how to write a recruiting email and some tips on how to do so.
How to write a recruiting email
Being an HR professional isn’t an easy job. There are tonnes of tasks to do and expectations to fulfill. On average, recruiters spend 13 hours a week sourcing candidates. Apart from sourcing, there are interviews, employer branding, and plenty of other things to focus on.
However, it is also important to not neglect your recruitment emails. First impressions always count. We all know that! That’s why it is extremely important to put your best foot forward when it comes to drafting great recruiting emails.
Writing great recruitment emails and getting them right is almost like a form of art. You need to display the optimum version of your employer brand. This ultimately means that you need to pay close attention to delivering the best version of your recruiting emails, right from the subject line to sign-off.
Things To Remember While Writing Recruiting Emails
Here are a few things you need to remember while writing recruiting emails-
- Personalize your emails- Sure, using recruitment emails templates is a sure-shot way of saving a lot of time. But, the truth is that a little touch of personalization goes a long way! The simplest thing to do here is to customize the already existing email templates a little bit based on the job role and target audience.
- Keep an appropriate tone- Your target candidates will be different for different job roles. It goes without saying that the way you’d communicate with experienced candidates would be different than freshers. So, you need to keep the tone of your emails tailored to the target candidates.
- Conciseness is the key- Nobody likes to read long paragraphs and get lost. So, you need to keep the emails concise, and to the point. However, you also don’t want to leave your candidates confused. So, you need to ensure that you’re communicating all the necessary information while keeping the email short.
Tips to write amazing recruiting emails
Kick-Off By Doing Your Solid Research
One may think that automation is a great way to send out recruitment email blasts to as many people as possible. However, a little research goes a long way! Usually, recruitment emails are very generic. Monotonous templates are used to reach out to all the candidates.
That’s why, as an initial part of the research, you need to understand the types of candidates you are sourcing and build individual pipelines. Otherwise, your email might just be an addition to the noise and not stand out from your competitors. This is a lot easier than it sounds. You can start by taking a look at their social media network of LinkedIn, or Twitter if available.
Write Compelling Subject Lines That Get Your Emails Open
You could pour all your creative juices into the recruitment email. However, without a compelling subject line, it might not even get opened by the candidates. Subject lines are the key to capturing your candidates’ attention.
Candidates will more likely open a recruitment email with a great subject line. So, to improve your response rates is to write subject lines that are personalized and don’t come off as a result of an automation tool. Also, make sure your subject lines are precise, concise, and crystal clear.
Personalize, Personalize, and Personalize…
We have already mentioned this before in this blog, but the importance of personalizing your recruitment emails cannot be stressed enough. We’ve all had automated cold emails generated from templates. What have we done with most of them? That’s right! Straightaway deleted them.
Your cold recruitment email will be 99% better if you put some effort into personalizing it. While doing research about the candidates, you should have enough information about them to be able to personalize your emails. Simple tips like addressing the candidates by their names, and including some information about them in the email, can prove to be great. Also, including how you found them, and why you think they would be a great fit can be amazing ways to personalize your recruiting emails.
Keep A Check On The Metrics
Outreach and communication with the sourced candidates are extremely important in the hiring process. However, it is also important to understand how are these affecting your hiring funnel. It’s not just only about how many of your recruiting emails get opened. There are many other data sets that you need to be looking into in order to measure your results.
To track how your recruitment emails ate performing, you need to focus on specific recruiting metrics like time-to-hire, time-to-fill, source of the new hires, and offer acceptance rates. By measuring these metrics, and any other metrics, you would be able to focus your efforts on the tasks that drive the most results.
Have A Clear CTA
You need to remember one thing while sending recruitment emails, your candidates don’t know who you are. Without any clear take-aways, or actions, your recruitment emails can confuse your candidates That’s why it is essential to have a good Call-To-Action.
CTAs in recruiting emails drive candidates to learn something. You can use CTAs in form of questions like ‘Would you like to learn more?’ or ‘How can we connect?’ are some great ways to instill interest in your candidates. Or, you can also use phrases like ‘learn more’ that can drive them to your company website. This will help them know you better.