A guide on how to write a job posting with job posting examples
Job postings, also known as job ads, job advertisements are basically the primary channel that companies use to hire new employees. However, it’s not always easy to write one! This post will help you develop a deeper understanding of what is a job posting and how it is different than a job description. Also, we would be sharing some tips to write a perfect job description. The highlight would be a perfect job posting template along with a job posting example as well as a reference. Read on to explore more!
Hiring the perfect employee for your company isn’t an easy task. According to LinkedIn statistics, the talent shortage is the biggest problem faced by 63% of recruiters. On top of that, there’s also the tedious task of creating a job posting and then onboarding the hired employees.
The truth is, we cannot determine the ups and downs of the talent market. However, we surely can make sure you’re well-prepared to face it. So, in this article, we’ll help you in understanding how to create a job posting along with a job posting template and example.
What is a job posting?
A job posting is a formal advertisement of job openings for the positions that a company is actively recruiting. Also known as a job advertisement, a job posting is the most important means for a company to hire top talent. Traditionally, job postings were published in print media. However, today, they are posted online.
Now that we’ve known what a job posting is, we’d like to shine a light on the fact that professionals in the HR and staffing industry often end up confusing a job posting with a job description. However, the two are entirely separate documents.
Job Posting Vs Job Description
Here are some major differences between a job posting and a job description–
- A job description can often be used as an internal document. However, a job posting is definitely used for external purposes and for letting the world know about the open positions of a company.
- A job posting contains detailed information on the job, the duties, the company, and benefits. However, a job description mainly focuses on the role and its responsibilities.
- A job posting is mainly used as a marketing tool for the role as well as the company. A job description is mainly used to set expectations about the open role.
Now that we know the critical differences between a job posting and a job description, shift our focus back to the job posting template.
How to write a job posting
A job posting is probably your first impression of a potential employee. So, when a candidate clicks on a job post, it’s the first step towards converting them into future employees. Having said that, it’s very important to set the right tone for your recruiting process through your job post. Of course, every job post would be different and there’s room for personalization. However, these are the basic steps that are needed to write a good job posting.
1. Introduce the open position
The job title should be the first step for any job posting. When you’re writing the job title, make sure to clearly define it, write the name of the position without any jargon, and define the most three important aspects of the role.
2. Add more details about the role
Add a paragraph that gives applicants more context about the role. Make sure to add details that would excite the applicants and instill a sense of curiosity in them.
3. Introduce your company
This is the part where you tell the story of your company, and sell it to the applicants. Write a paragraph that includes any details about your company that might interest the applicants. It could be crucial information like the number of years the company has been active and also some major events that made the company stand out.
4. Sell the position with an awesome job description
After introducing your company and briefly the job role, it’s now time to sell the job. Write a compelling job description that highlights all the important information like required skills, responsibilities, education, and experience.
5. Highlight the compensation and benefits
This is a very important part of any job post. Candidates look out for this part very eagerly. So, in this section you need to be clear, concise, and compelling and include all the benefits and compensation that you can offer for the role.
6. Include your location
Location is one of the most important aspects for a candidate to determine whether they can take up the job or not. It is always a good practice to include a line or two in the appreciation of the location, which will always tip the scale towards the candidate accepting the job.
7. Include contact information
An the applicant might feel more at ease understanding what actions are necessary to obtain the employment position if the complete process is described, from application to hire. Link to your application page and contact information if you can, and make sure to specify the deadline for applications.
8. Focus on the details
It’s always a good idea to be absolutely sure about the details added in the job posting, their accuracy, and their credibility. So, make sure to give the job post a last read before publishing it. Stress on reasons why the candidates should apply for the job and what can you offer them.
Job posting template
For your reference, we have already created a job posting template that you can use for your next job post.
[Job title/Role name] – [Include some engaging information about the job, for example, one to three attractive things about the job]
Introduction about the company:
[A brief paragraph about your company. The details may history, core values, mission statement, or any recognition recieved]
[A well-drafted, SEO optimized job description should be added to the job posting.]
On a side note, we already have a well-curated job description library for you
Benefits and perks:
As a member of our team at [Company name], you’ll be entitled to:
[Include details about the benefits and perks that your potential employees would find interesting. For example, health care and dental benefits, life insurance, flexible working hours, career development opportunities, etc. Including the details in bullet lists can be beneficial for readability. ]
[This is where you add the location details of your company’s office. If the job is remote, you can also state the same here. Also, you can add some short and interesting detail about the location that might entice the candidate.]
Contact and application information:
Provide clear instructions on how to apply for the open position as well as the necessary contact information. Make sure to mention it here as well if you have an application deadline.
Job posting example
Here’s a job posting example based on the above template.
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In conclusion, a job posting template is an essential weapon every recruiter and company must have for effective hiring. By including all the necessary information, you can attract the right candidates. So, this way you can make the hiring process smoother and more efficient. Good luck with your hiring!
Now that we’ve covered all the important must-knows for creating a job posting, we are here to make your lives easier! With Recooty’s free job posting feature, you can post your jobs to the world’s largest job boards. These also include huge names like Indeed, Linkedin, Glassdoor, Google, Monster, and hundreds more. So, make your hiring easy with Recooty. Sign up today!