Are you tired of sifting through mediocre job applications that don’t quite meet your company’s requirements? Do you wish to find the perfect candidate who not only possesses the necessary skills but also aligns with your organization’s values and culture? Crafting an effective job posting can be the game-changer you need in the competitive world of talent acquisition.
In this blog, we unveil the ultimate 7-step guide for creating impactful job postings using our powerful job posting template. By following these steps and integrating our proven strategies, you can unlock the potential to attract top-notch talent that will elevate your organization to new heights.
In today’s fast-paced and competitive job market, attracting the right talent is no easy feat. A well-crafted job posting can be the key to standing out among countless other employers and capturing the attention of top-notch candidates. Crafting an impactful job posting goes beyond listing a set of responsibilities and qualifications – it requires a strategic approach that effectively communicates the essence of your company while enticing potential candidates to join your team. That’s when a job posting template comes in handy!
Job postings, also known as job ads, job advertisements are basically the primary channel that companies use to hire new employees. However, it’s not always easy to write one! This post will help you develop a deeper understanding of what is a job posting and how it is different than a job description. Also, we would be sharing some tips to write a perfect job description. The highlight would be a perfect job posting template along with a job posting example as well as a reference. Read on to explore more!
Recruitment isn’t merely about filling a position; it’s about finding the perfect fit – a candidate who not only possesses the required skills but also shares your company’s vision and values. By adopting our job posting template, you can streamline your recruitment process and align it with your company’s unique needs. Hiring the perfect employee for your company isn’t an easy task. According to LinkedIn statistics, the talent shortage is the biggest problem faced by 63% of recruiters. On top of that, there’s also the tedious task of creating a job posting and then onboarding the hired employees.
The truth is, we cannot determine the ups and downs of the talent market. However, we surely can make sure you’re well-prepared to face it. So, in this article, we’ll help you in understanding how to create a job posting along with a job posting template and example.
What is a Job Posting?
A job posting is a formal advertisement of job openings for the positions that a company is actively recruiting. Also known as a job advertisement, a job posting is the most important means for a company to hire top talent. Traditionally, job postings were published in print media. However, today, they are posted online.
Now that we’ve known what a job posting is, we’d like to shine a light on the fact that professionals in the HR and staffing industry often end up confusing a job posting with a job description. However, the two are entirely separate documents.
Job posting template
For your reference, we have already created a job posting template that you can use for your next job post.
Job Title:
[Job title/Role name] – [Write a common job title that can help you get a good number of applicants, don’t use fancy job titles.]
Introduction about the company:
[A brief paragraph about your company. The details may history, core values, mission statement, or any recognition received]
Job description:
[A well-drafted, SEO-optimized job description should be added to the job posting.]
On a side note, we already have a well-curated job description library for you.
Benefits and perks:
As a member of our team at [Company name], you’ll be entitled to:
[Include details about the benefits and perks that your potential employees would find interesting. For example, health care and dental benefits, life insurance, flexible working hours, career development opportunities, etc. Including the details in bullet lists can be beneficial for readability. ]
Location details:
[This is where you add the location details of your company’s office. If the job is remote, you can also state the same here. Also, you can add some short and interesting detail about the location that might entice the candidate.]
Contact and application information:
Provide clear instructions on how to apply for the open position as well as the necessary contact information. Make sure to mention it here as well if you have an application deadline.
Job posting example
Here’s a job posting example based on the above job posting template.
Job title:
Technical Writer Trainee – Internship program with an option to work remotely!
About us:
Recooty is the fastest growing, SaaS-based modern recruiting software to help you attract, engage & hire great talents easily. Recooty is an all-in-one recruitment software specially designed for small & medium enterprises where users can post jobs, review applications, shortlist candidates, schedule interviews, and hire, all at once place
Job description:
We are looking for a Technical Writer for our organization. The candidate will have to understand and produce good-quality documentation for the organization. You will have to work closely with the internal teams. Preparing easily understandable instruction guides for the end users is also your responsibility.
The technical content you create, in all, must contribute significantly to the success of the company’s products.
Responsibilities:
- Work closely with the internal team to understand the project and Documentation requirements.
- Create high-quality technical documents that adhere to the quality standards of the organization and meet the needs of the target audience.
- Coordinate with the developers and designers to check the product samples.
- Right, an easily understandable instruction manual, developer guides, and online health.
- Help the end-users in understanding the product and using it efficiently by creating tutorials.
- Analyze the existing content, reuse it, and make changes as required.
- Create and maintain the technical design specifications, information architecture, and test scripts.
Requirements:
- Bachelor’s degree in computer science or other related courses.
- Robin experiences as a technical content writer or in other relevant roles.
- Good technical understanding.
- Ability to explain complex technical content into easily understandable text.
- Experience in writing instruction guides, etc. for the end-users.
- Excellent verbal and written communication skills.
- Working knowledge of the complete Microsoft suite.
- Familiarity with software development and SDLC techniques.
Top benefits or perks:
As a team member at Recooty, you’d be entitled to:
- Internship program with some of the most reputable developers.
- Benefits package, including health and dental insurance
- Flexible working hours
- Paid time off
- Option to work remotely
Location:
Recooty is located in Skye Corporate Park, Indore, the city that is emerging as a hub of many tech start-ups. Also, you’d be getting an option to work from home, 3 days a week.
Contact and application information:
We are hiring interns for this summer, please submit your application to [email protected] by Feb 18, 2023. If we find your application suitable, we’ll be in touch. We look forward to hearing from you.
Job Posting Vs Job Description
Here are some major differences between a job posting and a job description–
- A job description can often be used as an internal document. However, a job posting is definitely used for external purposes and for letting the world know about the open positions of a company.
- A job posting contains detailed information on the job, the duties, the company, and benefits. However, a job description mainly focuses on the role and its responsibilities.
- A job posting is mainly used as a marketing tool for the role as well as the company. A job description is mainly used to set expectations about the open role.
Now that we know the critical differences between a job posting and a job description, shift our focus back to the job posting template.
How to write a job posting
A job posting is probably your first impression of a potential employee. So, when a candidate clicks on a job post, it’s the first step towards converting them into future employees. Having said that, it’s very important to set the right tone for your recruiting process through your job post. Of course, every job post would be different and there’s room for personalization. However, these are the basic steps that are needed to write a good job posting.
1. Introduce the open position
The job title should be the first step for any job posting. When you’re writing the job title, make sure to clearly define it, write the name of the position without any jargon, and define the most three important aspects of the role.
1.1 Use a perfect job title: The title is the major element that you need to use suitable job titles that perfectly describe the job itself. For this, you can try searching the terms best for your jobs on Google, Bing, or other search engines.
As an applicant tracking system (ATS), we at Recooty don’t publish jobs to our partner job boards like Indeed, Monster, and ZipRecruiter that come with incorrect or overly flashy job titles like “Sales Master”.
For instance, if you’re hiring a salesman you can use a job title like Sales Representative, Sales Associate, etc.
1.2 Add an impactful introduction
Here, you would want to write the most interesting aspects about the role as well as working in your company. You can be a little creative here so you miss the chance to hook the candidates and spark interest in them for the role.
1.3 Share your company story
This is the part where you tell the story of your company, and sell it to the applicants. Write a paragraph that includes any details about your company that might interest the applicants. It could be crucial information like the number of years the company has been active and also some major events that made the company stand out.
2. Add more details about the job
Add a paragraph that gives applicants more context about the role. Make sure to add details that would excite the applicants and instill a sense of curiosity in them.
2.1 Sell your open position
After introducing your company and briefly the job role, it’s now time to sell the job. Write a compelling job description that highlights all the important information like required skills, responsibilities, education, and experience.
2.2 Push your location
Location is one of the most important aspects for a candidate to determine whether they can take up the job or not. It is always a good practice to include a line or two in the appreciation of the location, which will always tip the scale toward the candidate accepting the job.
3. Include contact information
An applicant might feel more at ease understanding what actions are necessary to obtain the employment position if the complete process is described, from application to hire. Link to your application page and contact information if you can, and make sure to specify the deadline for applications.
4. Highlight the compensation and benefits
This is a very important part of any job post. Candidates look out for this part very eagerly. So, in this section, you need to be clear, concise, and compelling and include all the benefits and compensation that you can offer for the role.
5. Focus on the details
It’s always a good idea to be absolutely sure about the details added in the job posting, their accuracy, and their credibility. So, make sure to give the job post a last read before publishing it. Stress on reasons why the candidates should apply for the job and what can you offer them.
Best Job Posting Writing Tips
- Use Research Tool:
You can use a platform like Glassdoor as a research tool. You can visit Glassdoor.com then –
I. Enter the job title > Clear the Job Location > Search.
II. Click on a Company Name (from the left column) > Click on Reviews > go to the Cons section.
Read the cons of multiple companies to find out and make a list of the repeated cons. Finally, you can use these cons to your company’s advantage in your job ad.
For example, if several reviewers mention “micromanagement” as their pain point, you can write something like “Tired of being micromanaged?” - Have an expert opinion of different stakeholders:
When you’re making a job posting then consider talking with 3 different people to get a better understanding of the role. These people are:
a. Your Hiring Manager
b. Somebody who has worked on the role
c. Someone who’s interested in the role
A quick discussion will let you get a better idea of the requirements of the role and the elements that make candidates interested.
You can utilize LinkedIn to connect with individuals currently in the role you’re hiring for. Reach out to them, express your interest in the position, and inquire about their insights to better understand the role. - Let your employees say what they truly love about the job:
Who knows better than your employees about what they feel working in your company? So listen to their opinions on the company location, unique things they like about working in your company, one thing they love the most, and also something about the company that they’d like to tell the potential recruits.
In Conclusion
In conclusion, a job posting template is an essential weapon every recruiter and company must have for effective hiring. By including all the necessary information, you can attract the right candidates. So, this way you can make the hiring process smoother and more efficient. Good luck with your hiring!
Now that we’ve covered all the important must-knows for creating a job posting, we are here to make your lives easier! With Recooty’s free job posting feature, you can post your jobs to the world’s largest job boards. These also include huge names like Indeed, Linkedin, Glassdoor, Google, Monster, and hundreds more. So, make your hiring easy with Recooty. Sign up today!
Frequently Asked Questions
How do I write a job posting template?
To make your job posting template stand out, you can structure your template with sections like company overview, role responsibilities, qualifications, and application process. Use clear language, bullet points, and concise sentences to outline the job’s key aspects. Highlight unique perks, company culture, growth opportunities, and impactful role responsibilities to attract candidates. Use engaging language and incorporate visual elements to make the job post visually appealing.
What is the difference between a job profile and a job description?
The difference between a job posting and a job description is that a job profile provides an overview of the role’s purpose, goals, and broader context within the organization, while a job description details specific tasks, responsibilities, and qualifications required for the role.
How do I write a compelling job description?
You can write a compelling job description by focusing on the role’s impact, specific tasks, required skills, and qualifications. Use action verbs, quantify achievements, and emphasize what makes your company and the role appealing.
How can I write the best job advert?
You can improve your job advert by crafting a catchy title, showcasing the company’s unique selling points, including a concise overview of the role’s benefits, responsibilities, and qualifications, and including a strong call-to-action for candidates to apply.
How do you create job postings?
Start with a clear job title, outline essential responsibilities and qualifications, describe company culture and benefits, and provide application instructions. Tailor each posting to the specific role and platform for maximum effectiveness.
