Social media has gained a lot of usage in the last few decades. According to GlobalWebIndex, an average internet user has an average of 5.54 social media accounts. People don’t use social media just for socializing anymore. You may have witnessed people and companies using social media as a promotion platform for their products. But did you know that in today’s recruitment market, 92% of recruiters use social media to find high-quality candidates? Social media recruitment has been gaining immense importance. So, let’s take a look at some of the best practices for social media recruitment.
The world of recruitment has transformed drastically over the last few decades. The job market is changing constantly and is as agile as ever. To keep up, business from all over the world are expanding their workforce. So, the emerging popularity of social media recruiting has been pivotal for companies to attract top talents.
Technology has transformed the world of recruitment drastically. Currently, social media recruiting is not just a novelty. It is a must-have for any successful recruiting strategy. With the millennials and Gen Z forming a major chunk of today’s workforce, social media recruiting is the best thing that recruiters need to attract the top talents out there. However, despite the vast potential, some businesses still haven’t been able to embrace social media as a recruiting platform. So, this article will walk you through some of the best practices for social media recruitment.
5 Best Practices For Social Media Recruiting
1. Determine And Set Your Goals
Social media is a vast sea of opportunities. There are a large number of platforms that recruiters can get tangled up into. However, not every platform can help you connect with great candidates. Social media can be a great way to get great candidates only if you have your strategy straightened up. That’s why you need to set your recruiting goals and build a foundation for your social media recruiting strategy.
You need to understand who and what you need to set measurable benchmarks for your recruiting strategy. Figure out what you want to accomplish from your social media recruiting strategy and set your goals according to it. Every social media platform has different features, set of users, and purposes. So, design your recruiting strategy to make the most of each platform and connect with candidates who are the best fit for your organization.
2. Establish A Strong Online Presence
Millennials comprise a major chunk of today’s workforce. Having said that, they are also from the generation which looks up to any and every information online. So, if you want to hire the best-skilled individuals within these people, you need to have a strong presence online. To ace your social media recruiting, you need to have a strong brand. Be the company everyone wants to work for. You can use videos or infographics to showcase your company’s values and culture, but make sure that you convert videos into MP4 format if they were originally MOV files (as it is not a supported format).
Your company’s brand and values are more important now than it ever has been. Today’s potential workers desire an emotional connection with their employers. They want to work with companies which doesn’t only pay well, but whose policies also align with their ethics and values. Social media gives you the perfect platform that you need to showcase your company’s culture. That’s why having a strong online presence is very important.
3. Choose The Right Platforms
As mentioned above as well, there are a handful of social media platforms available today. However, not every platform is the right for finding and connecting with talented candidates. Social media is a huge and diverse pool to find candidates, indeed. However, you need to tap into the right social media platforms to make the best out of it. As a recruiter, you should be pretty agile and must know what platforms work the best for your social media recruiting strategy.
While LinkedIn and Twitter may seem like the obvious choices, they’re not the only choices. Depending upon the industry you work in and the kind of personas you’re targeting, you might consider looking into more niche platforms as well. Take some time and research about the non-cliche social media platforms to tap into some passive and hidden talents.
4. Tweak Your LinkedIn Presence
When we hear about social media recruitment, the first platform that comes to our mind is LinkedIn. LinkedIn is no more just a job site. It has grown rapidly into a social media network full of intellectuals and influencers. So, the most logical step to ramp up your social media hiring is to tweak your LinkedIn profile and mark your presence. Not just for your company, but you need to build an individual reputation as a recruiter as well.
There is a huge sea of niche communities active on LinkedIn that you can benefit from. In these groups and communities, valuable candidates are actively involved and trying to make their place in their respective fields. LinkedIn is all about the power of networking. So, tweaking up your LinkedIn presence will help you get hold of some of the greatest talents in your industry.
5. Get Employees To Become Your Advocates
When it comes to sharing your company’s values and culture, who can be better advocates than your current employees themselves. Your company’s brand and mission will be more credible when coming from your own employees. Therefore, engaging your current workforce in your social media recruiting strategy can work wonders and increase your reach dynamically.
The best thing to do is asking your employees to share your job listings from their personal social media accounts. This will give you a wider reach right from the start of the recruitment process. Encourage your current workforce to share your brand. To smoothen this process, you can always create a social media policy and provide your employees with incentives.