Recruiting vs Talent Acquisition : The Difference Explained

Introduction of Recruiting vs Talent Acquisition:

We are going to discuss Recruiting vs Talent Acquisition in this article. Questions like -What’s the difference between recruiting and talent acquisition? Which one is useful in which situation? You will get answers to such questions here.

Well, both the terms, talent acquisition and recruiting are commonly used interchangeably. But does it mean the meaning of these terms is the same?

In short, it’s not the same and there’s a huge difference. Knowing the difference between the two is crucial since it will help you plan your hiring better.

One among them is more of a long-term game. And the other one is a reactive process or let’s say, it’s an immediate solution for a situation. But the goal of both of these processes is the same – hiring top talent. But the point where they differ is in terms of approach: the long term & short term story.

Both of these carry their significance and leaving one for the other isn’t a good idea.

How is Talent Acquisition Different from Recruiting?

Talent Acquisition mostly focuses on the bigger picture compared to Recruiting. It’s a continuous process that includes several activities that keep an organization ready for any situation related to recruitment.

Talent acquisition comes really handy when:

  • The hiring needs are on the larger side.
  • There’s a need to fill upper-level positions.

On the other hand, Recruiting is a reactive/tactical move practiced when there’s a need to fill the open roles immediately. It involves all the essential activities from inviting candidates to onboarding the best among them.

It doesn’t mean that Recruiting is less important than Talent Acquisition. When you immediately need to fill a position, the need for recruitment kicks in. But yes, it’s in fact a part of the big picture which is talent acquisition.

What is Talent Acquisition?

Talent Acquisition, in simple words, is the practice of planning recruitment for future job openings. It lets you put focus on HR planning and enables you to identify the best future employees.

It puts more emphasis on long-term HR planning and searching for suitable candidates for roles that need a specific skill set.

Talent Acquisition Strategy

When you have a talent acquisition strategy in place you will be able to stand as the top employer in the job market. Additionally, it enables you to make good relationships with the candidates.

Talent acquisition includes the following strategic actions:

  • Creating and maintaining a strong employer brand.
  • Building a talent pipeline and filling it with competent candidates.
  • Maintaining good relationships with the candidates.

As per LinkedIn’s report, among all candidates 70% are passive and the rest are actively looking for jobs. So it becomes important to do it. At least once you are familiar with the top candidates who look interested, you can add them to your talent pipeline.

Plus, 75% of the hiring managers suggest that a robust employer brand has its importance in recruiting the best candidates. And only employer branding will help you promote your company as the dream workplace to candidates.

A good talent acquisition strategy will help you achieve all of this. You will notice positive results when you start inviting the candidates, in form of their eagerness to apply for the job.

What is Recruiting?

Recruiting or Recruitment is the process of finding, assessing, and hiring talented and qualified individuals to fill the open roles.

Commonly, it follows a predefined process that helps HR pros to hire the top industry specialists in a flash.

To recruit better, a recruiter must be familiar with the latest trends, job market, and competition. Along with that, they should keep in mind the company’s business and what is its expectations from the new hires.

This process starts with an open position and ends once the hiring is made for that. It is a short-term process but quite useful when needed.

Best Recruiting Strategies for Hiring Top Talent

Here are some great strategies that you can use to ensure recruitment goes in the right direction:

  • Review the strategies you’re using
  • Take feedback from employees and candidates about their experience
  • Use an applicant tracking system to optimally carry on the hiring process
  • Make concise job descriptions, tell the benefits, and explain what’s expected from the candidates.
  • Enhance your employer brand with the help of different online channels including social media. Then leverage its power to attract candidates.
  • Encourage recruiters to be in touch with passive talent.

It’s always going to have some of the traits of talent acquisition as you can notice from these points.

Which One Should You Rely On? Talent Acquisition or Recruiting

As old markets are evolving and new markets are emerging, the need for people with new skills has risen. With this happening, the competition for top talent has also gone fierce.

For example, in IT and tech fields the demand for skilled individuals is at high levels. To deal with these you, with no doubt, require a talent acquisition strategy ready.

Once you have a moving TA strategy:

  • You have enough well-qualified talent for hard-to-fill job positions like leaders & specialists.
  • Your employer brand and good relations let you witness great candidates applying to your company
  • Last but not least you will turn down the turnover rate drastically. Employer branding which is a part of the branding strategy helps you do it.

Recruiting undeniably cannot be spared, but it only has its importance when you immediately need to fill a position. Not every time you’re going to get the time to plan things out and perform hiring as soon as possible.

Because if you don’t then, it will negatively impact the company’s operations from performing well and hamper productivity at large.

Recruiting Or Talent Acquisition, which is Scalable?

Do you want to hire employees for a small number of vacant positions? In that case, Recruiting will get the job done. Having said that, when you need to fill a good number of positions, without planning things out, hiring can become a pretty daunting task.

If you’re planning to open an office for a new location, launch a new product, or acquire a company. You will need a large number of skilled and experienced candidates and the only way to bring them is through talent acquisition.

In these scenarios, if you choose recruitment over talent acquisition, then you need to start for every vacant role. But, if exercise talent acquisition, the chances of filling all the roles quickly with great candidates are higher.

How to Embrace Talent Acquisition?

Talent acquisition is always going to work because attracting and recruiting top talent is a continuing process. Attracting, engaging, hiring, and building a team of the right people, when you do all of these, it works.

You can sustain and improve the TA process with the help of a reliable Applicant Tracking System like Recooty. It has important tools like an excellent careers page to attract job candidates by developing trust and highlighting the benefits you offer.

Recooty Helps Companies Perform Talent Acquisition Strategy

Additionally, you get to reach millions of top talent via free job posting to top job boards like Indeed, Monster, and LinkedIn. Also, you can create a seamless hiring process with all the tools and features available on a single platform.


For finding such helpful articles, visit our blog. Our blog is filled with articles that share helpful insights on Human Resources, the latest trends, tips, and the likes.

We hope this article was helpful.

Meet Amay Bakshi, a talented wordsmith with a master's in mass communication and proven expertise in crafting engaging HR and recruiting content. With his industry insights and effortless writing style, Amay makes the complex world of recruitment accessible to all.

Subscribe to our newsletter!

Get free tips & tricks to hire the right talents for your company.