Technology has contributed effectively to the advancement of the recruitment process by automating a significant chunk of tasks. However, there are some tasks indispensable hiring process that need to be handled efficiently. One of them is writing recruiting emails. Recruiting emails are a bane for organizations and companies all around the globe. Connecting with your candidates is extremely important. However, drafting a perfect recruitment email can be pure torment for recruiters. So, in this post, we are going to talk about how to write an awesome recruiting email for your candidates.
Sourcing tools, employee referrals, and social media will surely make sourcing great candidates easier. However, it is only the first step. The next step is harder. Finding great candidates is only the first step, next you need to communicate and interact with them, starting with a compelling recruitment email. Around 85% of recruiters use emails as the primary channel to contact and build relationships with their candidates.
According to Workonic, over 20% of recruiters think that they cannot meet the demands candidates have because they are picky. So, 2020 is a year in which companies will compete for perfect candidates. Your ideal candidates are most likely already being bombarded with tonnes of recruiting emails from your competitors. So, you need to make sure you write a compelling recruiting email that stands out. Let’s take a look at some most important tips on how to write an awesome recruiting email for your candidates.
Conduct Thorough Research
There’s a lot more to do even before writing a great subject line. First things first, you need to research the candidates you are looking for thoroughly before reaching out to them. Scour your talent pool of former candidates, use social media recruiting. Doesn’t matter where you find suitable candidates, you should always gather all the information before getting in touch with them.
Create Engaging Subject Line
We’ve all heard the phrase ”don’t judge a book by its cover’. However, let’s accept the fact that the covers of books do leave an impression of the book. The same is true for the subject lines of emails too. Doesn’t matter how great your recruitment email is, if your subject line is not compelling enough, you won’t get anywhere. A great subject line can effectively boost your email open rate. So, an engaging subject line is important for your success.
Keep It Short And Simple
A recruiting email is an email, not a letter. You need to remember the fact that most of your email recipients will probably be reading the emails on their smartphones. So, your recruiting email should be short, simple, and easy-to-read. Avoid including super formal format and strict language. These things can be off-putting. It’s the best practice to go for a casual tone and keep your recruiting email friendly.
Personalize Your Email
Creating a great subject line and a great format is only the first step towards drafting great recruiting emails. There’s a lot more to it. These steps only get you to grab your audience’s brief attention. You need to captivate them by personalizing your email and driving response from them. Using email templates is always an option of course, but did you know that according to a study, personalized emails deliver 6X higher transaction rates. An effort to draft a fully personalized email will show your candidates that you did your homework.
Always Include CTA
Along with following the previously mentioned step, another important step you must include in your email writing practice is to always mention a call-to-mention at the end of your emails. Keep your candidates well informed about the next step they need to take. Include your complete contact information and when or how should they contact you.
Be Ready With A Follow Up
Suppose you did all the above-mentioned things and sent a well-drafted amazing recruiting email to your candidates. And then, there is radio silence. It is very important to understand at this point of time that if your candidates didn’t answer your emails the first time, it doesn’t mean that they are not interested at all. It may be the case that your email got lost, or got deleted by accident. So, it is very important to follow up. You need to give your candidates several chances to respond to your email.