case studiesRecooty Transforms Anytime Fitness’ Recruitment with AI-Powered Capabilities
About Anytime Fitness
Anytime Fitness is a top health and fitness brand committed to helping people live healthier, happier lives by making fitness more accessible. With a small yet effective team of over 20+ employees, they aim to provide customized fitness experiences tailored to meet demanding wellness objectives.
Anytime Fitness had already been effectively utilizing Recooty’s platform for more than a year. As a successful fitness company, they recognized the importance of hiring the right professionals, including certified fitness trainers and instructors, as well as customer support personnel who could embody their commitment to wellness.
The fitness profession requires individuals who are both technically competent and passionate about helping others achieve their fitness objectives and sourcing the ideal candidates with the optimal balance of technical competence, interpersonal skills, and passion for fitness needed a fresh recruitment process that would be capable of assessing hard as well as soft skills.
Challenge
Having worked for one complete year on Recooty’s older version, Anytime Fitness had been getting satisfactory results with their recruitment process. But they realized that the recruitment methodologies were changing at a very fast pace, and they did not want to miss the bus.
They were especially keen to learn how Recooty’s AI technologies might enhance their recruitment strategy. They wished to utilize advanced capabilities that would allow them to make better decisions about the most suitable candidates, automate their recruitment processes, and ultimately hire fitness professionals to their own specifications.
The team also wanted to enhance their employer branding as well as bring on better quality candidates who were indeed interested in the fitness industry. They required a solution that would highlight their company culture and automate the application process as well as connect with the candidates.
Solution
Recooty’s expert team studied Anytime Fitness’s hiring requirements and hurdles and closely collaborated to enable the transition to our new AI-driven platform. It was customized to leverage their current success with new-age features.
AI-driven job description generator: We launched our ground-breaking AI job description generator, which has already been employed to generate more than 45,000+ job descriptions. It assisted them in generating SEO-friendly job descriptions, particularly for fitness employment.
Candidate evaluation by AI: The update brought candidate insights powered by AI, such that Anytime Fitness could immediately ascertain leading fitness professionals. The AI processed applications and gave wise observations regarding the fit of each candidate for particular fitness roles.
AI-based candidate matching: The most recent Recooty AI brought intelligent candidate matching ability, which scored and ranked candidates automatically according to their fit for certain fitness positions, cutting manual screening time by several orders of magnitude and enhancing the quality of hire.
AI-powered job board recruitment: Our AI smartly searched their fitness professional job postings and automatically distributed them to the most relevant channels in our 250+ job board network, employing machine learning to decide which channels to use and where to get the highest-quality fitness professional applicants.
AI-driven careers page builder: They used our AI-driven career page builder that creates SEO-optimized, company-branded careers pages automatically without coding. The AI customized their page content and layout to appeal to 2.5X more candidates familiar with their fitness brand and culture.
AI HR email template generator: The update also included access to our AI HR email template generator, utilized by 85,000+ HR professionals and depended on for automatically creating professional, personalized communication templates at every stage of the fitness recruitment process.
Benefits
With AI-driven candidate summaries and intelligent matching, the team saved 60% of the time spent on manual screening and auto-generated interview questions and job descriptions, freeing up hours of preparation work.
Additionally, the AI recruitment system identified 5X more capable fitness professionals to ensure candidates had technical skills in addition to soft skills. With AI, automation has reduced 80% more unnecessary tasks. That allowed Anytime Fitness to concentrate purely on interacting with quality fitness talent and nurturing real relationships.
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