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What is a Digital Marketing Manager?

The role of a digital marketing manager is vital in today’s digital landscape, where businesses strive to maximize their online visibility and engage with their target audience effectively. Digital marketing managers are responsible for developing and implementing strategic digital marketing initiatives to drive brand awareness, increase website traffic, and generate leads.

Their contribution to the organization’s overall success lies in their ability to create and execute successful digital marketing campaigns that align with the company’s goals and objectives.

Digital Marketing Manager Job Description Template

Job brief

[Company Name] is seeking a talented and experienced Digital Marketing Manager to join our dynamic marketing team. As a Digital Marketing Manager, you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition. You will oversee various digital marketing channels, analyze performance data, and collaborate with cross-functional teams to ensure the success of our digital marketing efforts.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
  • Manage and optimize digital marketing channels, including SEO, PPC advertising, email marketing, social media marketing, and content marketing.
  • Analyze digital marketing metrics and performance data to identify trends, insights, and areas for improvement.
  • Plan, implement and measure experiments and conversion tests.
  • Collaborate with cross-functional teams to ensure cohesive and integrated digital marketing campaigns.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Monitor and manage digital marketing budgets to achieve optimal ROI.
  • Oversee the development and maintenance of the company’s website.
  • Evaluate and recommend digital marketing platforms, technologies, and vendors.


  • Bachelor’s or master’s degree in marketing, digital marketing, communications, or a related field.
  • X+ years of experience in digital marketing, preferably in a managerial role.
  • In-depth knowledge of digital marketing channels, tools, and techniques.
  • Familiarity with web analytics platforms and digital marketing software.
  • Strong understanding of SEO principles and best practices.
  • Experience in managing digital marketing budgets and achieving ROI targets.
  • Ability to identify the target audience and design digital campaigns that engage, inform, and motivate.
  • Knowledge of A/B and multivariate experiments. 
  • Hands-on experience in optimizing landing pages and user funnels.
  • Excellent written and verbal communication skills.
  • Analytical mindset with the ability to interpret data and draw actionable insights.
  • Proficiency in digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.

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Frequently asked questions

Salaries depend on location and years of experience involved. But on average a Digital Marketing Manager on an entry-level earn about ₹759K per year.


Posting this job description on various job boards such as AdzunaZipRecruiter and CareerJet can help get you a better reach of the candidates. Using an ATS like Recooty can help save you a great deal of manual work! This allows you to post jobs to more than 20+ job sites on a single click.


Digital Marketing Manager is one of the most sought-after professional programmers in the job market.
Consumer Services, Education, Tech/Software/Biotech, Consumer, Packaged Goods, and Energy are some industries that look out for Digital Marketing Managers.

Data Analytics, Writing Skills, SEO and SEM, Listening Skills, CRM, and Social Media are essential skills to look for in a Digital Marketing Manager. These skills enable marketers to understand customers, produce engaging content, optimize reach, understand audience needs, manage customer relationships, and leverage social media for business growth.

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