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What is a Copywriter?

A copywriter is a creative professional who writes succinct text for a multitude of marketing channels (online, print, television, and radio) including websites, social media, print ads, catalogs, and more..

Copywriters create promotional content for a company’s products or services to invoke interest in their potential customers. They understand a company’s brand’s voice and craft compelling content that persuades customers to use their goods/services or explain their goals and mission.

Copywriter Job Description Template:

Job brief

We are looking for a Billing Manager to join our team and ensure that customers are billed the correct amount for each job that we deliver.

Billing Manager responsibilities include working with customers to reconcile billing issues, working with the accounting department to ensure all accounts are up to date, and helping with the training of new employees in the billing department.

Ultimately, you will work directly with customers to ensure all bills are accurate, along with other departments in our company as needed.


  • Oversee the preparation of statements and bills
  • Maintain and/or ensure maintenance of client records related to invoicing and bill payment
  • Review work of billing staff to ensure accuracy, resolving inconsistencies as needed
  • Create and provide a prioritized list of clients to be invoiced to team members
  • Locate, or assist in the location of, hard-to-reach clients
  • Draft and distribute weekly reports of invoicing and billing metrics
  • Advise staff on proper, legal parameters for collections practices
  • Provide customer support to customers with disputes or inquiries concerning invoices or billing process

Requirements and skills

  • Proven work experience as a Billing Manager or similar role
  • Excellent verbal and written communication skills
  • Proficient in Microsoft Office Suite or related software
  • Basic understanding of collection practices and laws
  • Excellent interpersonal and supervisory skills
  • Ability to act with discretion, tact, and professionalism in all situations
  • Relevant training and/or certifications as a Billing Manager

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Frequently asked questions

A Copywriter develops engaging and persuasive content for different channels, ensuring that it aligns with the brand’s voice and style. They perform keyword research, edit and proofread marketing content, and collaborate with marketing teams to drive effective campaigns. 

The primary duties of a copywriter include content creation, copy editing, keyword optimization, creative collaboration, audience research, and ensuring brand consistency. They may also contribute to content strategy, stick to deadlines, conduct A/B testing, and stay up-to-date on the latest market trends.

A good Copywriter crafts compelling and concise content, understanding the audience’s requirements. They use creativity to convey the message effectively and have good command over grammar and language nuances.


A Copywriter works closely with marketing teams, designers, and clients. They need to grasp the marketing goals and work closely with colleagues to make sure the message lines up with the overall strategy. 

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