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This post offers step-by-step instructions and a free template to ensure you create a compelling job description that helps align your hiring strategy and attracts top talent for your community management role.

How to write the Community Manager job description

Writing a job description might seem daunting, but when broken down into a few manageable steps, it becomes easier. Follow this six-step process to ensure your job description stands out:

  • Conduct a thorough job analysis: Understand the role and gather relevant information from stakeholders, like team members and managers. This will help identify key tasks, required skills, and role expectations.
  • Structure the job description clearly: Begin with a job title, followed by a brief summary, then move to responsibilities, requirements, and qualifications.
  • Use clear and concise language: Avoid jargon and ambiguous terms. Make sure your language is simple yet engaging to attract candidates from diverse backgrounds.
  • Include essential details: Highlight the core responsibilities and requirements to ensure potential candidates have a clear understanding of the role.
  • Focus on required qualifications: Specify the educational background, certifications, or work experience necessary for the position.
  • Emphasize the company culture: Communicate your company’s values to ensure the candidates you attract align with your organization’s culture.

Overview of the Community Manager job position

A Community Manager is the voice and face of a company within its community. This position is crucial in building relationships with customers, prospects, and stakeholders, both online and offline. The Community Manager is responsible for fostering engagement, enhancing customer satisfaction, and ensuring the community aligns with the brand’s goals. This role helps maintain a positive reputation and builds brand loyalty by engaging with community members, moderating conversations, and managing feedback.

Community Manager job description template sample

Job Title:

Community Manager

Department:

Marketing & Communications

Reports to:

Marketing Director

Summary:

[Your Company Name] is seeking a passionate and proactive Community Manager to build, grow, and nurture our online and offline communities. As the face of our brand, you’ll manage user engagement, monitor community performance, and align community strategies with company goals. The ideal candidate will be an excellent communicator, a problem solver, and able to foster a welcoming environment for community members.

Responsibilities:

  • Engage with community members across social media platforms and forums.
  • Develop community strategies that drive user engagement and satisfaction.
  • Monitor community KPIs and report findings to stakeholders.
  • Address customer feedback and resolve issues quickly.
  • Collaborate with marketing to align community activities with brand goals.
  • Create and distribute content that fosters community growth.
  • Organize community events such as webinars and meetups.
  • Monitor competitor communities and adapt best practices.
  • Build relationships with community influencers and leaders.
  • Respond to crises in the community in a timely manner.

Requirements:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 2-4 years of experience in community management or a similar role.
  • Strong verbal and written communication skills.
  • Ability to multitask and manage multiple community platforms.
  • Knowledge of social media management tools like Hootsuite or Sprout Social.
  • Problem-solving skills and a diplomatic approach to handling complaints.
  • Familiarity with social media trends and online engagement best practices.
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Frequently asked questions

A Community Manager is responsible for managing a company’s online and offline communities. They engage with users, foster participation, resolve customer feedback, and align community initiatives with company goals.

The main duties include managing community engagement, developing strategies for user participation, monitoring community performance, organizing events, and collaborating with marketing teams.

To customize, tailor the responsibilities and requirements to align with your company’s specific needs. Include any unique tasks related to the specific type of community (e.g., social media, forums, or customer support).

Typically, a bachelor’s degree in Communications, Marketing, or a related field is required. Experience managing online communities and strong communication skills are essential.

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