Recruiting resources and hiring solutions

Menu

In this blog post, we’ll provide detailed guidance and a free template to help HRs and recruiters craft an impactful Marketing Copywriter job description. A well-structured description sets clear expectations and aligns your hiring strategy with the skills and competencies you need in a candidate.

How to write the Marketing Copywriter job description

Crafting a job description may seem daunting, but following these six essential steps will ensure you cover all the bases:

  • Job Analysis: Begin by conducting a thorough analysis of the role. Identify key tasks, responsibilities, and skills required for the position by consulting team members and reviewing current job performance data.
  • Job Title & Summary:Write a clear and concise job title that accurately reflects the role. Follow it with a brief summary (around 2-3 sentences) that outlines the purpose of the position.
  • Roles & Responsibilities: List the key responsibilities, making sure to prioritize the most critical tasks for the organization. Use bullet points for readability.
  • Qualifications & Requirements:Specify the qualifications needed, such as education, experience, and certifications. Include both required and preferred qualifications.
  • Skills & Competencies: List the technical skills and soft skills required for the role. Highlight any additional skills that would be an advantage, such as SEO knowledge or content strategy experience.
  • Formatting:Ensure the job description is easy to read. Use bullet points, headers, and clear language throughout.

Overview of the Marketing Copywriter job position

A Marketing Copywriter plays a vital role in creating engaging and persuasive content to promote products and services. This role is essential for enhancing a company’s brand presence, driving customer engagement, and boosting conversion rates. Marketing Copywriters work closely with marketing and creative teams to produce high-quality copy that aligns with overall business objectives.

Marketing Copywriter job description template sample

Job Title:

Marketing Copywriter

Department:

Marketing

Reports to:

Marketing Manager

Summary:

[Your Company Name] is seeking a talented Marketing Copywriter who can craft compelling and engaging copy that resonates with our audience. In this role, you will work closely with the marketing and creative teams to create persuasive copy for campaigns, websites, emails, and social media. Your creativity and attention to detail will play a vital role in promoting our brand and driving customer engagement.

Responsibilities:

  • Write clear, engaging, and persuasive marketing copy for multiple channels.
  • Collaborate with designers and marketers to create cohesive campaigns.
  • Research and understand the target audience to craft relevant content.
  • Maintain consistency in brand voice and messaging.
  • Optimize content for SEO to improve organic traffic.
  • Review performance analytics and adjust content strategies as needed.
  • Proofread and edit copy to ensure it meets high-quality standards.

Requirements:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 2-3 years of experience in marketing copywriting.
  • Strong portfolio showcasing writing ability and creativity.
  • Knowledge of SEO best practices and tools.
  • Excellent time management and organizational skills.
Copy template

Don’t like this Job Description?

Create your own job description with AI in seconds

Generate JD for free

Frequently asked questions

A Marketing Copywriter creates engaging and persuasive content for marketing campaigns, product descriptions, websites, and social media platforms to promote a brand or product.

Key duties include writing marketing copy, collaborating with teams to develop content strategies, optimizing content for SEO, and analyzing the performance of written materials.

Customize the job description by focusing on your company’s unique needs, industry, and the specific tools or platforms your team uses. Also, adjust the tone and responsibilities to match your company culture.

Look for candidates with a background in Marketing or Communications, relevant copywriting experience, SEO knowledge, and a strong portfolio showcasing their skills.

Jump To Section