Copywriter Job Description

In this article, learn about the key requirements, duties, responsibilities, and skills to create a Copywriter Job Description that attracts the best candidates. Also, you can use our free template and start finding the perfect candidate right away!

Copywriter Job Description

What is a Copywriter?

A copywriter is a creative professional who writes succinct text for a multitude of marketing channels (online, print, television, and radio) including websites, social media, print ads, catalogs, and more..

Copywriters create promotional content for a company’s products or services to invoke interest in their potential customers. They understand a company’s brand’s voice and craft compelling content that persuades customers to use their goods/services or explain their goals and mission.

Copywriter Job Description Template

Job Overview:

We’re looking for a creative and passionate copywriter to join our marketing team. In this role, you will be responsible for writing clear and concise copies for advertisements, websites, and publications. 

The ideal candidate is a creative person who possesses exceptional writing skills, an eye for detail, and enjoys working in a team. If you have these qualities, we are excited to meet you.


  • Develop high-quality, creative, and engaging copies with a unique brand voice
  • Ensure all content is error-free, polished, and adheres to brand guidelines.
  • Accomplish editing and proofreading as and when required.
  • Conduct keyword research to optimize content for search engines and increase organic traffic.
  • Maintain a consistent brand voice, style, and messaging across content for all channels including websites, blogs, social media, and marketing collateral.
  • Understand our potential customers and tailor content to fulfill their needs and preferences.
  • Collaborate with the marketing and design teams to create cohesive and effective campaigns.
  • Contribute to content strategy development, including content calendars and planning.
  • Effectively manage time to meet project deadlines in a consistent manner.
  • Keep up with industry trends, SEO best practices, and content marketing innovations.
  • Conduct A/B testing on content to optimize performance and engagement.
  • Analyze content performance and deliver insights to enhance content strategies.
  • If applicable, work directly with clients to understand their needs and provide customized content. 


  • Bachelor’s degree in English, Marketing, Communications, or equivalent.
  • Proven experience as a Copywriter, preferably in a marketing or advertising agency.
  • Exceptional writing and editing skills.
  • Skilled in SEO and keyword research.
  • Creative thinking and the ability to communicate complex ideas in an interesting way.
  • Ability to work independently or in a team as per the project’s needs.
  • Familiarity with content management systems (CMS) and basic HTML.
  • Strong organizational skills and ability to meet deadlines.

Frequently Asked Questions (FAQs):

What does a Copywriter do?

A Copywriter develops engaging and persuasive content for different channels, ensuring that it aligns with the brand’s voice and style. They perform keyword research, edit and proofread marketing content, and collaborate with marketing teams to drive effective campaigns. 

What are the duties and responsibilities of a Copywriter?

The primary duties of a copywriter include content creation, copy editing, keyword optimization, creative collaboration, audience research, and ensuring brand consistency. They may also contribute to content strategy, stick to deadlines, conduct A/B testing, and stay up-to-date on the latest market trends.

What makes a good Copywriter?

A good Copywriter crafts compelling and concise content, understanding the audience’s requirements. They use creativity to convey the message effectively and have good command over grammar and language nuances.

Who does a Copywriter work with?

A Copywriter works closely with marketing teams, designers, and clients. They need to grasp the marketing goals and work closely with colleagues to make sure the message lines up with the overall strategy. 

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