case studiesHow Florence Attracted Thousands of Quality Applications Within a Few Months with Recooty
case studies
About Florence
Founded in 2016, Florence aims to change the healthcare industry in the UK and beyond by making it easier and fairer for everyone involved. Dr. Charles Armitage, an experienced NHS professional, and Dan Blake, an expert in social care, created Florence to solve the problem of finding staff for hospitals and care organizations. They built a platform that connects healthcare professionals with job shifts, helping to improve flexible staffing. However, as Florence grew quickly, they needed a better way to manage their hiring process, leading them to rethink their existing applicant tracking system (ATS).
Challenge
Before using Recooty, Florence relied on a complex ATS called Workable. This system was costly and had many complicated features that made it hard for the team to use effectively.
Additionally, it did not cater to their specific needs as a growing business and lacked personalized features. This inefficiency in their recruitment efforts made it difficult to attract and hire the right candidates, which affected their goal to improve healthcare staffing.
Solution
To overcome these challenges, Florence decided to adopt Recooty ATS, a user-friendly system designed to simplify hiring. With Recooty’s easy-to-use interface and cost-effective pricing—without fees for each user—Florence could concentrate on their mission without worrying about increasing costs for recruitment.
Recooty also provided helpful features, including AI tools for resume scanning, scorecard creation, email generation, interview question suggestions, and job description writing. These tools helped Florence improve their recruitment strategy and find qualified candidates more quickly.
Benefits
Switching to Recooty made a significant difference in Florence’s hiring process. The new ATS allowed them to receive 1,661 applications in just two months. The job posting process was easy to navigate, providing useful features like disqualifying questions to help sort candidates more effectively.
The team at Florence expressed great satisfaction with their experience using Recooty. They emphasized how efficient the system was, allowing them to quickly identify and engage quality candidates from platforms like LinkedIn and Indeed. They found the AI features particularly useful in enhancing their hiring process.
The company also considered recommending Recooty to other companies in their industry. The ease of use and effectiveness of the ATS led them to streamline their recruitment efforts and focus on fulfilling their mission to improve healthcare staffing.
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